Performance Marketing Manager- Marketing

Marketing,

Gurugram

Job Type

Full Time

Experience

Minimum 3-4 years

Job Responsibilities

  • Strategize and own the entire paid marketing strategy to acquire users through multiple
    paid channels in an optimised manner.
  • Formulating Digital marketing strategies in order to increase brand visibility and
    improve online brand positioning of the business.
  • Tracking efficiencies of the marketing spend across channels including Facebook
    campaigns, Google UAC campaigns, Ad networks and social media campaigns.
  • Be experimental in exploring new channels to drive traffic and acquisition which
    includes performance marketing through FB/AdWords.
  • Liaison with the design team to experiment with new creatives on a weekly basis.
  • Thinking beyond the basics of social media and manage brands to develop a
    meaningful Social personality. Identify and tap into new channels to optimize ROI and
    increase App registration and revenue growth.
  • Understanding online space and upcoming trends that would cater to growth.
  • Set up daily performance reports to analyze the performance and further optimize
    campaigns.

Experience

  • Minimum 3-4 years of experience in leading and managing Facebook, Google Adwords
    UAC, Ad networks
  • Experience in marketing automation
  • Experience in a consumer-focused company targeting users in tier 2,3 cities is a plus
  • Should showcase strong analytical skills and a data-driven approach to marketing
    campaigns
  • Should have a strong understanding of marketing tools such as FB Business/Google
    Adwords
  • Well versed with analytics tools such as Facebook Analytics, Google Analytics, Branch,
    WebEngage

Submit your application

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